«Binibeca Fashion was established in Sunny Singapore in 2014, named after a beautiful fishing village in the Mediterranean Menorca island, in Spain. Clara Diez, the CEO of Binibeca Fashion had a vision, to bring the «»avarca»» concept from Menorca to Singapore, starting with RIA MENORCA.

Tradition is important in Menorca, an island also like Singapore, where things move slowly’ blessed by the Mediterranean Sea Year long. Tradition is what our anchor brand RIA MENORCA does; handmade leather sandals-called avarca- following centuries of experience learnt from parents to children.

Our CEO, Mrs. Clara Diez has always been committed to bring the best quality shoes from Spain, hence over the years of growing the company she decided to bring in VICTORIA sneakers, followed by GIOSEPPO shoes and now begins her own journey, bringing her name brand into the industry, CLARA DIEZ heels.